What is the Six Yard Story about? Is it all about sarees, or is there more than meets the eye? Our story is not just about sarees – it is about a fascinating art and the artists behind it. It is a story about the purity of weaving a saree by hand, which is a vital part of India’s heritage. It is a tribute to the spirit of womanhood.
For us, a saree represents six yards of pure extravagance, a fusion of colours with traditional handwoven motifs. Behind every saree is a fascinating story. For generations, skilled artisans and their families have dedicated themselves to keeping their traditional art form alive. And appreciating this labour of love is you, the avant-garde, independent Indian woman who, despite her global outlook, has an aesthetic sense deeply rooted in Indian traditions.
Six Yard Story intertwines the purity of making a saree with the stylish, understated sophistication of a woman who proudly flaunts her Indianness through her sartorial choices. And our story does not have an ending, because tradition has to be carried forward, and we are playing a small but important part in making sure that this legacy stays alive.
Six Yard Story is a premium artisanal brand which embraces traditionalism rooted in an Indian craft aesthetic. Central to our ethos is the empowerment of weavers and revival of the slow fashion movement. By focusing on these aspects, our endeavour is to bring handloom sarees back in vogue and entice you to start an everlasting love affair with them.
The building blocks of the Six Yard Story brand are the weavers, India’s forgotten artisans. For generations, weavers and their families have drawn inspiration from myriad sources – the simplicity and innocence of rustic life, myths and folklore, fascinating tales of deities and demons, Nature, and the heavens above – to create original masterpieces using handwoven fabric and traditional techniques. Their revival and empowerment are essential to save an art form which is slowly dying.
Our passion lies in preserving the authenticity of the weavers’ craft and increasing awareness about not just sarees but also the painstaking process which goes into creating them. However, the story does not end with preserving the weavers’ traditional art. A key aspect of encouraging weavers and their families is a commitment to empower them financially – this will enable them to carry forward their heritage without the need to seek alternative employment due to financial constraints. For us, this is the true essence of empowerment.
Making handloom sarees an indispensable part of your daily wardrobe
Gone are the days when sarees were brought out only for special occasions, ceremonies, or formal family gatherings. Besides being versatile, a traditional handloom saree is one of the most functional and comfortable garments, making it an ideal choice for office wear. Yet, it has lost its appeal over the years. Along with the revival of traditional handlooms, we want sarees to become an essential part of your daily wardrobe. It is a garment which deserves to be celebrated every day, just like you, the contemporary Indian woman. As brand ambassadors, you will save a dying art and, in the process, a vital part of India’s priceless heritage.
Promoting responsible fashion
India’s handloom weavers play a key role in promoting slow fashion which are based on the principles of sustainability and environmental consciousness. Besides using natural fibres for weaving, the weavers incorporate time-tested techniques such as following a zero-waste policy (which involves using even leftover fabric), using natural dyes & colours, employing eco-friendly techniques for softening and washing fabric, and relying on word-of-mouth publicity. Fast fashion garments, in contrast, use synthetic fibres and harsh chemical dyes, and their production processes are major contributors to greenhouse gas emissions and water pollution.
By reviving authentic handloom products, our brand is playing a vital part in promoting responsible fashion and paving the way for a sustainable future.